How We Got Here

In  2018, we got started as Wake & Late with the intention of elevating breakfast through a single product, the breakfast burrito. As we set out to expand beyond our small kitchen and take out window in DTLA, we wanted to speak to a larger breakfast audience—this is where our 100% sourdough bagels come in. We always aim to create products that rival the best in their class and make you feel great after indulging. This is where mindful sourcing comes in to play to create the best possible product. 

 

Sourcing Mostly Organic Ingredients

We believe that the best foods are made with the best ingredients. From pasture raised eggs and handmade tortillas in our burritos, to organic French butter and regeneratively farmed grains in our baked goods, sourcing high-quality, organic ingredients is at the core of what we do.

 

Mission

We aim to affect positive change for both our teams and the communities in which we serve. This starts by fostering a winning culture in our stores that emphasizes excellence and togetherness, sourcing high-quality ingredients from farmers we know and trust, thoughtful design and operations to create a product with purpose, and a burning desire to leave people better than we found them.

 

I  N     G  O  O  D     T  A  S  T  E.